Gi joe movie history3/30/2024 ![]() Fred Bruns, who headed Hassenfeld’s ad agency, advised Don Levine to find one solid name to attach to the product. The toy was conceived as a military man with different names for each branch of the armed services Skip for navy, Rocky for the Army and Marines, and Ace the air force pilot. Tin and plastic soldiers had been very popular over the years making the thought of a fully articulated man a worthy gamble. The action figure concept was derived from the marketing success that was the Barbie doll introduced by Mattel in 1959. The "moveable man of action" or what we know today as the "action figure" was the brainchild of Stan Weston based in part on a TV show called "The Lieutenant." Stan was a toy creator and licensing agent who brought his concept to executive Don Levine of the Hassenfeld Brothers Company. Joe starred Robert Mitchum and Burgess Meredith. ![]() ![]() Toy Collecting The Action Figure - A Quick History ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |